When sentiment is not enough

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In recent posts, we have explored the value of social media as a source of insight but we wanted to go further and illustrate why insight and customer experience professionals in particular are… Continue reading

Saying ‘Sorry’: The challenges of apologising on Twitter

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Guest Post from Dr Ruth Page Dr Ruth Page is a lecturer in the School of English at the University of Leicester and has research interests in the use of stories in social… Continue reading

Is social media the new rock ’n’ roll?

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“Whatever happened to all those heroes?”  barked The Stranglers in 1977, a time when politics in pop music rubbed shoulders with The Muppets and John Travolta in what was then quaintly referred to… Continue reading

12,000 Angry Men – Measuring anger within high volumes of customer complaints

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“When angry, count four. When very angry, swear.” ― Mark Twain When people are angry they want to be heard, and nowhere is this more apparent in the digital world than on social media.… Continue reading

Campaign measurement: How to

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In our continuing series of blogs about Social Media Measurement on the occasion of AMEC Measurement Week, today we are looking at campaign measurement and evaluation through social media. Assessing the success of… Continue reading

Measuring Influence in Healthcare

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In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How… Continue reading

AMEC Measurement Week – Social media, what, why and how to measure

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As part of AMEC Measurement Week, we wanted to share our point of view on social media measurement and how social media can support the needs of many departments within a business, beyond… Continue reading

Are empowered patients influencing Doctors today?

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I have recently been investigating the impact that the internet and social media are having on patient-doctor relationships and conversations. It appears that in the 30 years or so that the internet has… Continue reading

Social media insights – what we learnt from our joint experience with Orange

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Six months ago we embarked on an experiment with Orange to help them demonstrate the value of social media as a source of insights within its organisation. It was an experiment on both… Continue reading

How to avoid multiple personality brand disorder: a look at Virgin Trains

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During last month’s stormy weather, Virgin Trains tweeted a message to its customers to “ABANDON ALL TRAVEL”. This didn’t just get the attention of its followers who re-tweeted and replied in considerable numbers,… Continue reading

Social trends in business

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In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? Let’s find out… 1. Social media breaks out of the silo… Continue reading

Share THIS, too!

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Last week Precise sponsored the launch of the CIPR‘s new book on social media – “Share This Too”. It’s the follow-up to 2012’s excellent “Share This”, and is again a collection of short,… Continue reading

“Social dominance”: a Research Magazine debate

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I was invited to take part in a debate for Research Magazine recently. The question posed was whether social media research can ever be a replacement for traditional methodologies. My opinion is that social… Continue reading

Greenshoots at the CIM’s Marketing Confidence Summit

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Last week we attended the Chartered Institute of Marketing‘s Marketing Confidence summit, which was hosted by Bloomberg. And, as someone who works for a company that services the marketing and communications sector, I… Continue reading

Punishing the unfollowers

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Riding the tube this morning, I overheard a conversation between two young women about how they use different social networks (which was fortuitous because I haven’t laid down a social marker longer than… Continue reading

The appeal of inclusivity vs. exclusivity in social media

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Two articles caught my attention this week. One of which you may have already read and the other, you probably haven’t. They both examined the individual appeal of different social networks. The in-crowd… Continue reading

Put it in context

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“A work of art is something produced by a person, but is not that person – it is of her, but is not her. It’s a reach, really – the artist is trying… Continue reading

“There are enough Instagram photos of the beach”

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The Huffington Post recently published an article headlined, ‘Why You Shouldn’t Bother Instagramming At The Beach‘. It revealed there were more than 19 million uses of the #beach hashtag on Instragram. Apparently this… Continue reading

Free to forget

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Snapchat published a fascinating blog post on their site last week, written by their new researcher, Nathan Jurgenson. In it, Jurgenson examined how we’ve built a “particular, and peculiar, orientation to time: an… Continue reading

Laying down a social marker

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BrainJuicer’s Tom Ewing wrote a blog post today about how the way we listen to music could change. He envisioned people will soon have “attention regimes, in the way they follow dietary regimes… Continue reading

Structured and unstructured data

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The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and metadata the envelope. So, for example, in an email the “to”, “from” and… Continue reading

When social media grew up

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I recently attended the first in this year’s CIPR Social Summer series of talks, given by Mindshare’s Head of Social Strategy Jed Hallam. The theme of Jed’s talk was “When social media grew… Continue reading

A few tips on ‘social media analysis’

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I find a lot of presentations and articles about how to do any type of social media analysis read like a series of abstractions designed to create the appearance of knowledge. The only… Continue reading

The value of qualitative research

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“All polls of opinion must be superficial. They reveal the top of what people think organized into common sense. What people really think is always partly hidden” – Susan Sontag Terrence Malick’s The Tree… Continue reading

Homage to the Following

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I’ve been fortunate enough to spend the past year-and-a-half sitting next to an incredibly talented researcher. During those 18 months, we frequently shared articles and exchanged ideas; often discussing them at length. I… Continue reading

Look at me, I’m a true Belieber!

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(this article has since been featured on The Huffington Post) I see u all. Trust me — Justin Bieber (@justinbieber) February 25, 2013 #5yearsJustinSigned was trending throughout the world on Twitter on Saturday,… Continue reading

When the playground extends to Twitter

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An in-depth study of Facebook users by researchers at Carnegie Mellon University found that “regrettable postings are not unusual“, with 23% of those surveyed regretting something they’ve recently shared. Respondents, who came from a wide… Continue reading

The new market research professional

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Last week, I attended the MRS Conference, which this year was headlined ‘The Shock of the New: Managing change through the application of insight, data, technology and creativity’. As the headline suggests, the… Continue reading

What does Pew’s Twitter analysis mean for social media research?

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It’s all too easy to use your blog or Twitter account to only draw attention to studies that back up what you’re selling. Among those working in social media in some form, it… Continue reading

The theoretical & theatrical side of the web

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I spent part of this weekend in (virtual) attendance at an academic conference in New York. ‘Theorizing the Web’ brought together scholars, journalists, artists, and commentators to examine the impact new digital technologies are having on… Continue reading

Thoughts on Brand Republic’s Social Brands conference

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Last Friday, the team from Precise attended Brand Republic’s Social Brands conference in London. The conference was packed with marketers from across a range of business, and a range of marketing disciplines, but… Continue reading

Risk and reward in social media: why trending is the ultimate goal for teenagers

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(this article has since been featured on The Huffington Post) If you live outside the UK, or don’t have a passing interest in football, you may have missed the recent ‘ball boy scandal’ which… Continue reading

Vine, sound bites and our obsession with brevity

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“If you couldn’t say it in less than 10 seconds, it wasn’t heard because it wasn’t aired” – Michael Dukakis, 1988 Presidential candidate By the time you’ve finished reading this sentence, almost six… Continue reading

Social Media: human or algorithmic analysis?

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Social media analytics are usually based on numbers. Whatever comment or opinion occurs in the highest volumes is considered an important trend, while low-volume minority opinions are discarded. However, research shows that it… Continue reading

The Pope critiques digital dualism

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As regular readers of the blog will know, we’re strong critics of those who separate the online and offline into distinct and independent realities (something Nathan Jurgenson coined as ‘digital dualism’ back in… Continue reading

“Creating a conversation” and corporate blogging

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“The writer either has a meaning and cannot express it, or he inadvertently says something else, or he is almost indifferent as to whether his words mean anything or not. This mixture of… Continue reading

Facebook’s other fear

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Away from the talk of how useful Facebook’s new Graph Search will eventually prove to be, this rather dream-like video promoting the service also caught my eye. It suggests Facebook is as much… Continue reading

Emerging trends in social media for businesses in 2013

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With the exception of the Grand National I am not a betting man, however there are some predictions I am willing to put money on coming true in 2013. Having read some 2013… Continue reading

Is outrage the only mode of online discourse?

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The Guardian recently published an opinion piece by writer and comedian Viv Groskop in which she claimed that “outrage has become the lingua franca of a generation”. She bemoaned the fact “words and opinions are… Continue reading

What we learnt about social media in 2012

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With the end of the year fast approaching, we thought we’d look back at some of the ideas we’ve explored on our blog during the past year and demonstrate how our approach to understanding social… Continue reading

The imperceptible impact of social media on our everyday lives

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“The essence of ultimate decision remains impenetrable to the observer – often, indeed, to the decider himself” – John F. Kennedy In her last blog post, Gaelle wrote about the impact our friends… Continue reading

A question of trust

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A really interesting revision of the consumer decision process penned by McKinsey grabbed my attention recently, posted via an article called “The funnel is dead: the new consumer journey”. In my experience, few… Continue reading

Clustering, Tolstoy and the “real world”

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“At the approach of danger there are always two voices that speak with equal force in the heart of man: one very reasonably tells the man to consider the nature of the danger… Continue reading

First Impressions of The Second Screen…

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I’m not here to eulogise about the ‘second screen revolution’. It has been around long enough for us to see beyond the sparkly novelty of people tweeting as they watch X-Factor or Downton… Continue reading

Which newspaper is the real social media success story?

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A recent report in Press Gazette revealed that The Economist had the most Facebook likes amongst UK publications and, back in March, The Wall used it as an example of a social media success story within the… Continue reading

Finding the story within: why size doesn’t always matter

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In a recent column in the Evening Standard, Rosamund Urwin commented on the findings of a Which? survey which discovered that 11% of the public trusted bankers. She made the slightly tongue-in-cheek point… Continue reading

A Google Glass world: the augmented brand experience

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  Imagine a world in which everyone wears Google Glass, a headset that display information about the wearer’s surroundings and allows them to communicate with other people, browse the web, listen to music… Continue reading

Is the emotional realism of the internet the dramatic expression of the power structure of our age?

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A recent Adam Curtis lecture explored the idea that, since the advent of the internet, all we have is our own experiences and our circle of friends and we don’t believe in the… Continue reading

Digital accountability and the increasingly demanding consumer

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Have you had a bad experience with a company recently and your first instinct was to use social media to convey how angry you were? In the past, we’d write a letter of… Continue reading

Looking at sponsorship ROI through the prism of social media

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We’ve spent a lot of time this year working with the sponsors of the two major sporting events of 2012 – The Euro’s and London 2012; providing integrated media insights across editorial, social… Continue reading